What’s in a brand? | Prolific Creative Agency

What’s in a brand?

brands are more than a name

December 18th, 2011 at 11:09 am Posted in industry news

What’s in a brand? How about color, typography and artistic style that helps develop the brand image with the brand name. Here’s another good exercise that will help remind you of the importance of a solid brand strategy. It’s more than a name!

Hendrik-Jan Grievink reminds us, with his Brand Memory Game, now available for the advertising nerd on your holiday shopping list, that branding goes well beyond a name & a logo. See if you can identify all 12 brands below. Most of them are pretty easy.

Answers: 1. Absolut 2. Burger King 3. Ferrari 4. Jagermeister 5. KFC 6. Mars 7. Nike 8. Oreo 9. Penguin 10. Starbucks

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